Business Matters Real Estate & Housing

How To Effectively Advertise Your Property

The housing market is always busy, and recently it gets much busier. The supply can’t keep up with the supply and cause many properties to remain unsold. But for some sellers, this current situation benefits them a lot.

Now, please don’t think that just because you have a property to sell, a group of buyers is going to fight for it. Chances are that your situation can be so much worse. Prices are increasing, and many buyers can’t afford them. It wouldn’t be surprising that the competition to win buyers is going to be much more difficult.

So if you want to sell your property now, you will have to improvise. You need to find ways to beat the competition and finally sell your property. In this article, I am proposing advertising your property as a way to beat the competition. And here are some tips on how to effectively advertise your property.

Create a blog

Blogging has been the cheapest way to advertise something and it is so easy, even if you are not tech-savvy. A blog is a great platform to generate leads and depending on the quality of your articles, you can definitely attract many potential buyers.

Writing a blog is also flexible, you can write whenever and wherever you want and include as much information as possible. Furthermore, you can share your articles on social media platforms to gain even more exposure.

Create a video tour

Nowadays, being able to see the entire house without being there physically is a great perk. If you can provide a video or virtual tour of the property that you are selling, more potential buyers will come to you and build trust with them.

The video can be well-made or impromptu. Just make sure that you capture every single corner of the property and include all the important information.

Advertise in a newspaper

Believe it or not, people are still reading newspapers. Advertising in a newspaper is traditional, yes, but still effective. Newspapers are also distributed everywhere, and people who are interested in buying a property might rely on newspapers to gain some information. Besides, many newspapers now are also distributed digitally.

Facebook ads

One thing that Facebook has going is its advertisement ecosystem. Advertising on Facebook is so easy and convenient. Facebook’s advertising tools are easy to use and allow you to target certain demographics. This way you can display your ads to the right target audience and be efficient with your budget.

Hire a real estate agent

For a majority of property owners, hiring a real estate agent is probably the best solution right now. A professional agent knows exactly how to advertise a property, negotiate with potential buyers, and use all the resources available.

They are also familiar with the local area and can use it to win over the buyer. There are also many other things that they can take care of such as deciding on the best price for the property, taking care of documents, etc.

Take advantage of social media

I have talked about blog posts, but if that’s not your thing, you can always turn to social media to advertise your property. Creating a page is easy, and you can start advertising immediately. Or, you can join pages that are designed for people who are selling their properties. I am pretty sure you can find at least a dozen of them.

Take as many pictures as you can of your property and share them everywhere. You can share them on your personal social media accounts, public pages, or your own page specifically made for your property.

Taking good-quality pictures is crucial. No blurry and messy pictures. If you want to play it safe, you can hire a professional photographer to help you. Keep the captions informative and short. And don’t forget to include your contact information too.


Selling properties is challenging nowadays. Buyers have become wary of the price increases and are now more hesitant to buy, hoping that the prices will decrease soon. For many sellers, now is the best time to sell their properties, but the competition is tough. By advertising your property, you will have more chances of making a sale when you need to.